True Pedigree
Shelley Raina

CEO at True Pedigree

  Austin, Texas, United States

About me

Shelley Raina is the Co-Founder and CEO of True Pedigree, a technology company delivering data-driven SaaS solutions to combat counterfeiting and gray-market activity across the high-tech, automotive, pharmaceutical, consumer electronics, and personal care industries. An engineer by background, Shelley brings more than 20 years of expertise in brand protection and supply chain integrity. He partners with Fortune 500 companies to address complex challenges through advanced analytics and data-driven intelligence, helping organizations protect revenue, preserve brand integrity, and build more resilient supply chains. Through True Pedigree, he is transforming brand protection from a reactive problem into a proactive, intelligence-driven strategy.

Schedule

My Session

Using New Technology to Combat Counterfeits: Brands Working with Customs

US Customs and Border Protection recently accepted a donation of the AGMA One Device, an authentication tool being used at key ports to assist in identifying and stopping counterfeits. The panel will explore what the technology is, how it is being used, and how companies can be involved. The panel will include representatives of major brands to provide concrete examples of how the technology has changed the enforcement landscape, and explore additional approaches used by Pharma brands to take a new approach to the standard enforcement models.

Alaina Van Horn

Chief of the Intellectual Property Enforcement (IPE) Branch at United States Customs and Border Protection

Neil Sheridan

Senior Director, Head of Global Brand Protection at Cisco Systems

Richard Nelson

Partner (and co-founder of True Pedigree) at Sideman & Bancroft LLP

Shelley Raina

CEO at True Pedigree