Neil Sheridan

Senior Director, Head of Global Brand Protection at Cisco Systems

United Kingdom

About me

Neil leads Cisco’s Brand Protection team widely recognised as one of the thought leaders in the anti-counterfeiting space. Cisco conducts multiple successful raids in China and elsewhere every year and combines that with a strong Channel compliance operation. This work is a key component in securing customer networks. Neil has long experience in both anti-counterfeiting investigations and channel compliance following spells in technology start-ups. He takes a keen interest in technology solutions to prevent the manufacture and trans-shipment of counterfeit goods.

Schedule

Using New Technology to Combat Counterfeits: Brands Working with Customs

US Customs and Border Protection recently accepted a donation of the AGMA One Device, an authentication tool being used at key ports to assist in identifying and stopping counterfeits. The panel will explore what the technology is, how it is being used, and how companies can be involved. The panel will include representatives of major brands to provide concrete examples of how the technology has changed the enforcement landscape, and explore additional approaches used by Pharma brands to take a new approach to the standard enforcement models.