Digi-Tech Pharma 2017
Gone are the days when pharma companies were associated with just selling the drugs. With more competitions, a revolution in healthcare, and an increase in general public understanding of health, pharma companies are trying hard to keep up with the changing technologies in the pharma IT domain. About 70% of patients use the internet to obtain information on health, treatment regime, drug safety and efficacy. This certainly imposes a threat that patients may reject a drug or treatment they consider expensive and not effective. It is thus inevitable to disregard this changing environment. Cloud computing, Internet of things, Big data and translational Informatics are transforming the world and pharma industries not immune to this change. The pharma has been relatively in moving from business-to-business model to a business-to- consumer model, though few have finally accepted this trend and has been making progress in the digital transformation to bring the consumers closer them. But there still exists numerous challenges that the companies have to face during this transformation. There is still an uncertainty about the success of digitization. Unless the pharma companies are able to come up with strategies to keep up with the digital revolution in pharma information technology, they may lose the market and customer base to new innovative entrants in the field. In order to retain your customers pharmaceutical meetings or pharmaceutical conferences like this are playing a vital role in taking pharmaceutical information technology to the next level.
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