Antã³Nio Pregueiro
Vice President of Commercial Excellence - HighPoint Solutions
Sessions
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Wednesday - April 26, 2017 - 10:50
“You’ve tried all the channels - which ones make the difference?”
- Pharma has started to adopt digital marketing but it is difficult to understand the value of different channels and strategies
- In primary care and/or OTC, non rep-led promotional approaches may be easier to assess with regards to their impact
- Specialist drugs are scientifically more complex and specialists are less likely to be influenced by commercial promotion
- Can data help us understand how to predict success and point to which channels or content are best suited for digital promotion?
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