Yishai Knobel
CEO - HelpAround Medical
Sessions
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Tuesday - April 25, 2017 - 14:00
So you think you know your patients' journey?
- The Patient Journey has become a must-have asset among pharma brands.
- But regulatory barriers has kept Pharmas from going beyond theory and accessing patients' REAL LIFE journeys.
- For example, 90% of patient-marketing budgets are spent on the wrong leads, with pharmas having no access to their medical and behavioral profiles.
- New Artificial Intelligence technology, regulatory pathway and patient communication technique grant pharmas with knowledge of patients' everyday behaviors and enables them to be there for every patient at the right moment
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