True Pedigree

True Pedigree is a data-driven technology company that helps brands stay ahead of counterfeiting, gray-market diversion, service abuse, and intellectual property threats. By leveraging data companies already collect during everyday operations, True Pedigree delivers proactive brand protection without adding complexity or disruption.

Our software solutions are tailored to each brand's products, processes, and systems, enabling rapid deployment with zero operational impact. No new workflows. No hardware. No changes to products, labels, or packaging.

GenuScan, True Pedigree's product authentication and gray-market detection platform, verifies a product's unique digital fingerprint using a small set of trusted manufacturing data points. GenuScan works seamlessly with products as they exist today—making it fast, scalable, and easy to adopt across industries.

True Pedigree has partnered with AGMA (Alliance for Gray Market and Counterfeit Abatement) to power the "One Device" initiative with U.S. Customs and Border Protection (CBP). One Device enables CBP officers to quickly and accurately authenticate AGMA members' products at ports of entry across the United States—strengthening border enforcement and protecting trusted brands. True Pedigree is proud to support the nationwide rollout of this next-generation authentication technology, with a vision to expand its impact globally.