Securicode
Adam Wrublewski

CEO - Europe at Securicode

  Como, Lombardy, Italy

About me

Adam is SecuriCode CEO Europe and is based in Italy. Prior to joining SecuriCode Adam was the President, International Markets for Stoli Group, leading the operations across Europe, Middle East, Africa, Asia Pacific and Latin America. An accomplished senior leader with over 30 years of experience in the alcohol and non-alcohol beverage sector, and the wider consumer goods industry. His career has encompassed leadership roles with Coca-Cola EuroPacific Partners, Diageo, and Campari Group, and has spanned Australia, Europe and global responsibilities. Throughout his career Adam has witnessed first-hand the negative impacts that both counterfeit and parallel trade has on both brands and their consumers.

Schedule

My Session

Counterfeiting is Your Most Profitable Competitor: How to Shut Down Fake and Parallel Markets for Good

Your most dangerous rival isn't another pharma company - it is the organized crime rings using AI to perfect copies of your brands. Fraud expert Maureen Downey said recently "organised crime groups...are tech-savvy and know their way around a half-million-dollar digital printer" Discover how to turn the tables and reclaim your revenue from the fake and parallel markets.

Adam Wrublewski

CEO - Europe at Securicode