Adam is SecuriCode CEO Europe and is based in Italy. Prior to joining SecuriCode Adam was the President, International Markets for Stoli Group, leading the operations across Europe, Middle East, Africa, Asia Pacific and Latin America. An accomplished senior leader with over 30 years of experience in the alcohol and non-alcohol beverage sector, and the wider consumer goods industry. His career has encompassed leadership roles with Coca-Cola EuroPacific Partners, Diageo, and Campari Group, and has spanned Australia, Europe and global responsibilities. Throughout his career Adam has witnessed first-hand the negative impacts that both counterfeit and parallel trade has on both brands and their consumers.