Emerging technologies are changing the landscape of Pharmaceutical industry and their relationship with their customers while creating new opportunities for collaboration. Pharma companies have to think beyond the pill and substantiate the value of their drugs in the real world, which would lead to a better patient outcome. Thus a necessity for partnership and collaboration with the healthcare provider is a must for pharmaceutical companies to be ahead of the game and make most use of the healthcare technologies, resources and tools that integrate with patient’s lifestyle which could definitely compliment the strengths of both pharma and healthcare. The deployment of technology is now increasingly dominant in pharmaceutical R&D; the enhancements in data management and data integration are providing improvements to both the speed and quality of many clinical trial processes. The digital sensors connected to the Internet of Healthcare Things (IoHT) that is generating vast amount of Big Data is drawing the attention of pharmaceutical firms and moreover the Patient data is extremely valuable to drug companies as the analytics technology can be used to explore Big Data to reveal connections and patterns that allow the evolution of precision medication.



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