Tuesday - March 20, 2018 - 10:40

Serialisation ≠ Authentication

The extraordinary danger of falsified medicines has prompted countries around the world to implement serialisation regulations, in hope of protecting patients. These mandates need to be met to stay in business. But is that enough? Half the world does not have these laws, and counterfeiters and purveyors of grey goods don’t play by the rules. In order to keep your customers safe, you need to make your serialisation solution work harder. Your real focus needs to be on thwarting piracy and falsified medicines. In this talk, we will:

• Expose the reasons why you need to go above and beyond just a serialisation strategy
• Reveal a non-additive, non-duplicative approach to protect your brand equity, reputation for quality, and most importantly -- patient safety
• Share real challenges and solutions that have already been implemented and prove end-to-end product authenticity across the supply chain