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Tuesday - May 28, 11:50 - 12:20

Advancing Patient Safety Through Inclusive Clinical Trials: Harnessing Real-World Data Directly from Source

Martin Gibson, Chief Medical Officer


Martin Gibson is Chief Medical Officer, Board Member, Director of the NIHR Clinical Research Network for Greater Manchester and Research and Informatics Director for the Greater Manchester AHSN. One of NWEH founding members, Martin played a pivotal role in the design of the Salford Lung Study and uses his breadth of industry experience and medical knowledge to inform the study design with sponsors and healthcare partners. Martin is a consultant physician, specialising in diabetes and lipid disorders at Salford Royal NHS Foundation Trust where he was formerly R&D Director of both the acute and primary care Trusts. Martin is an active clinical trialist and has had a long-term interest in the use of electronic clinical data systems to improve healthcare and facilitate research.
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NWEH is a tried and tested decentralised clinical trial technology solution provider; Using our technology sponsors can bring new treatments to market faster with smarter, safer true-to-life clinical trials. Our software solutions allow sponsors to get closer to patients, with customisable, around the clock, real-time remote monitoring and safety alerts ensuring the well-being of participants while maximising the acquisition of high quality, regulatory standard clinical data direct from source.

With a wealth of expertise, our approach puts participants at the heart of everything we do and is reflected in our commitment to creating patient-centric trial designs that foster diversity and inclusivity in healthcare research. Our systems facilitate rapid iterative trial design using anonymised electronic records, efficient site feasibility and recruitment in community settings, including a full EDC with direct data capture from electronic health records that maximises safety and outcomes monitoring while minimising the requirement and costs associated with in-person audit. 

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