Speakers

Kelly H. Zou


Head of Medical Analytics and Real World Evidence - Viatris





Kelly H. Zou

Sessions


  • Wednesday - May 5, 2021 - 17:00

    Digital Endpoints and Therapeutics in RCTs, PCTs and RWE

    • Review the uses of digital endpoints and digital therapeutics in various types of studies
    • Examine how cutting-edge digital innovation can potentially improve medication adherence
    • Share some best practices by study type, RCTs, PCTs or RWD, for evidence-generation
    • Discuss the advantages and limitations of digital for remote monitoring and patient diversity


  • Thursday - May 6, 2021 - 17:00

    Panel Discussion: Emerging technologies and how pharma-health collaboration works on innovating drug discovery & patient experience

    • The changing patient behaviour in the digital era
    • Why is it essential to be prompt in identifying and addressing the patient’s needs?
    • How will digitization help bring patients on board?
    • Progress made by companies so far
    • Strategies to be adopted to increase patient –company data flow
    • Emergence of wearable tech-potential benefits


 

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