Sonia Houston Pichardo
Digital Trails Lead Europe - Boehringer Ingelheim
Sessions
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Tuesday - May 21, 2019 - 11:50
Importance of patient engagement in R&D: Beneficial or just a hype?
- The changing patient behavior in the digital era
- Why is it essential to be prompt in identifying and addressing the patient’s needs?
- How will digitization help bring patients on board?
- Progress made by companies so far
- Strategies to be adopted to increase patient –company data flow
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