Steven Ustel

Brand Protection Strategist - Stobbs

Author of the industry authority on online brand protection - Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse, Steven specialises in Online Brand Enforcement with leading brand law firm Stobbs. Before joining Stobbs, Steven built his own IP enforcement and investigations company with global expertise tracking down sources of illicit trade and counterfeiting, for clients in the pharmaceuticals, luxury goods, and automotive industries.

Sessions

Wednesday - March 29, 2023 - 08:50

Chairperson’s opening remarks

Wednesday - March 29, 2023 - 13:25

Panel discussion: Future-Proof the Pharma Supply Chain - How can the pharma industry leverage digital technologies to ensure its supply chain remains secure and prepared for a more connected future?
- Implementing blockchain technology to secure and protect data exchange in the supply chain
- Utilizing AI technology to identify potential areas of vulnerabilities and predict future trends
- Investing in real-time tracking solutions to monitor transport, storage, and distribution processes
- Leveraging analytics insights to improve supply chain visibility and detect potential counterfeits
- Incorporating digital identity solutions for secure product authentication throughout the entire lifecycle of a drug or device
- Educating stakeholders on digital security and anti-counterfeiting best practices

Wednesday - March 29, 2023 - 16:45

Brand Protection 3.0
- New challenges from new technologies
- Adapting brand protection to face new challenges
- A strategic approach to manage costs