Pelin Icil
Regional Marketing & Business Development Manager - Boston Scientific
Pelin İcil is an Industrial Engineer, with an MSC degree in Management Engineering. In her final thesis, she completed one of the first quantitative studies on: "Measurement of The Return of Digital Marketing in Pharma", which was presented and published in international congresses. Before her current role, she worked in GSK and Bayer in marketing management roles. Since 2018, she has been working as the Regional Senior Marketing Manager for Boston Scientific. Pelin and her team have received many regional and global awards in recognition of their multi-channel marketing initiatives.
Pelin is an ICF certified coach and also a keen follower of industry trends. She enjoys outdoor sports, playing drums and spending time with her 2.5-year-old daughter.
Sessions
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Thursday - May 11, 2023 - 14:30
What is the best organizational structure to enable innovation?
Presentation
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Thursday - May 11, 2023 - 15:50
Panel Discussion: Emerging technologies and how pharma-health collaboration works on innovating drug discovery & patient experience
- Why is it important for pharma and healthcare to work together?
- The changing patient behaviour in the digital era
- Why is it essential to be prompt in identifying and addressing the patient’s needs?
- How will digitization help bring patients on board?
- Progress made by companies so far
- Strategies to be adopted to increase patient –company data flow
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