Michelle Bridenbaker
Global Medical Affairs - Idorsia Pharmaceuticals
Michelle is an accomplished and success-oriented senior leader with extensive international experience operationalizing and digitally transforming many aspects of medical/scientific affairs and customer engagement across pharmaceutical & biotech companies. She is a driver for and enthusiastic about technology and AI to enable and drive the business and improving customer experiences
Sessions
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Thursday - May 11, 2023 - 09:00
Going all in on AI & technology in a Start-up Launch within Medical Affairs, Can it Work?
Artificial Intelligence is used in many aspects of our daily work in Pharma. Given the large financial investment and how time intensive such projects can be, the business case, vision, and utility need to be tailored to and in line with business needs. This case study will focus upon the deliberate use of AI in a start-up to help improve call center quality, multi-lingual translation, and improved insights collection to accelerate the global launch of our medical affairs services
- Concrete examples of applied AI in Medical Affairs for successful business launch (e.g., quality monitoring, translations, and performance & customer insights)
- Optimizing limited global resources at launch with carefully selected AI tools
- Using real time data to quickly pivot the business where customer need exists
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