Marketing Manager - Bayer HealthCare Pharmaceuticals
Pelin İçil graduated from the department of Industrial Engineering and had her MSC degree in Management Engineering. She completed her thesis on: “Measurement of The Effectiveness of Digital Marketing in Pharma”, which was presented and published in international congresses. She worked in different multinational companies including Consulting, FMCG and Pharma. Since 2010, she has been working in Bayer, now as the Marketing Manager of Women’s Healthcare, responsible for Turkey, Maghreb, and Iran region. She also works across cross-functional global teams. Her expertise include Digital Marketing, Multi-Channel Marketing, Product Launch, PR and Reputation Management. She and her team has received many global awards in recognition of their digital marketing initiatives.
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